Veteran Amazon Sellers Increasingly Dominate
Over 60% of the current top 10,000 sellers on Amazon.com registered on the marketplace before 2019. Despite thousands of new sellers joining daily, the marketplace elite remains largely stable, with pre-2019 cohorts maintaining their dominance.
Japan the Last Amazon Marketplace Where Local Sellers Dominate
Japan is the only remaining established Amazon marketplace where local sellers represent the majority, with 54% of active sellers being Japanese businesses. This stands in stark contrast to most other Amazon marketplaces, where Chinese sellers increasingly dominate and local seller representation continues to shrink.
69% of Amazon Sellers Sell in Just One Marketplace
Amazon continues to add international marketplaces, but most sellers aren't following them across borders. Despite Amazon's efforts to make global selling easier, nearly 70% of sellers remain active in just one marketplace.
Amazon Launches in Ireland as Expansion Strategy Evolves
Amazon launched in Ireland on March 18th, marking its 23rd global marketplace and 11th in Europe. It follows the launch of South Africa in 2024 and is part of an expansion strategy that is evolving both by default and design.
Etsy Lost 1.4 Million Active Sellers in a Year
Etsy's active seller count has declined for the third consecutive quarter, dropping from a high of 7 million to 5.6 million in the latest figures, indicating a significant contraction in Etsy's seller ecosystem, bucking the growth patterns seen at competing marketplaces.
TikTok Shop Steps Up European Expansion Amidst U.S. Uncertainties
TikTok Shop is rapidly expanding into Europe while facing existential uncertainty in the United States. The platform is now hiring for nearly 100 TikTok Shop-specific roles across Europe.
Software Aggregators Thrive While Amazon Aggregators Falter
Software aggregators focused on Amazon seller tools are securing nine-figure exits. In contrast, brand aggregators continue massive layoffs, with Carbon6's recent $210 million sale to SPS Commerce validating the software model's superior resilience.
American Sellers Are Losing Walmart to China Too
In 2024, Chinese sellers made up nearly half of the new sellers added to Walmart's marketplace, accelerating the platform's transformation into yet another channel dominated by Chinese merchants.
Data
Proprietary software parses raw data to extract critical pieces of structured data on brands, products, categories, and sellers.
Research
We analyze the data and share insights as research reports and articles.
Analysis
We believe that data is better than opinions for understanding what's next in e-commerce.
"According to Marketplace Pulse..."
Journalists all over the world rely on Marketplace Pulse insights and data for their stories. Marketplace Pulse works with leading magazines, newspapers, and online publications, including The Wall Street Journal, The New York Times, The Washington Post, Bloomberg, and CNBC.
